What’s in a name? The PKF Texas Cubester® group has noticed a trend among young professionals – an emphasis of job titles and chasing them in order to advance careers and life. Of course, other factors influence these young professionals to move jobs – benefits, “perks,” life changes and more – but recently there seems to be an added emphasis on an elevated title.

It’s a topic which has inspired in depth discussions driven by personal experiences, so some of our cubesters wrote an article published on the Houston Business Journal website. They offer insight – their own and other sources – and analyze this trend from various perspectives:

  • Young professional employees
  • Job recruiters
  • Employers

Motivations vary across the board, but it’s an interesting conversation piece trying to understand the mindset and priorities of young professionals (or “millennials”), as well as providing insight for employers who can maintain retention.

For the full article, visit the Houston Business Journal website.

The Greater Houston Partnership’s next Houston Young Professionals and Entrepreneurs (HYPE) event, “Explore Your Passion,” is coming up on February 20, 2019.

The event, sponsored by PKF Texas, is designed PechaKucha style where young professionals can meet, talk and interact with various not-for-profit and volunteer organizations. Young professionals will have the opportunity to network and find their purpose to make a difference in Houston – whether it’s in youth development, education, health, social services, crisis services, family services and more.

For more information and to register, visit www.houston.org.

Stay up to date with more Houston events at our website: www.PKFTexas.com/Calendar.

A shift in demographics has led to a larger number of millennials living with their parents. A survey conducted by The Pew Research Center found that for the first time on record, the most common living arrangement for young adults is living back at home with 32% of millennials following this trend.

This change comes from a drop in the percentage of young adults settling down romantically before age 35. What used to be the most common living arrangement, 62% in 1960, is now only followed by 31% of millennials. This percentage differs between men and women, with 35% of men living with parents in 2014 and 29% of women.

Employment status and wages earned are a likely cause of young adults living with parents. This is especially true in men, as they are more likely to live at home if unemployed and the percent of men with jobs has fallen to 71% from 84% in 1960. In relation, earnings have decreased steadily since 1970, increasing the amount of young men living with their parents. For women, wages have typically grown since 1960, suggesting economic factors are not the reason for the rise of young females living at home. It is suggested that perhaps the rise in young females living at home is correlated to the rise in young men living at home. Another large factor is educational background. Young adults without a Bachelor’s Degree are most likely to live with parents at 36%, with only 19% of young adults with a Bachelor’s Degree living at home. Among the black and Hispanic communities, 2014 showed record highs for living at home with parents at 36%.

This socioeconomic shift comes with a lot of factors. College graduates are experiencing record levels of student debt and cost of housing has increased exponentially. Most notably, the age in which young adults marry has steadily risen for decades, with many foregoing marriage altogether. The reason this demographic takes the reigns is due to the fact that the percent of young adults living with their parents is higher than the percent living with a spouse or romantic partner for the first time on record.

How does this all play into the ongoing conversation about millennials and their way of life? Are millennials completely different than Gen X and Baby Boomers or are all of these factors intertwined in such a way that affects millennials more than it ever affected those who came before them?

The original research and article by the Pew Research Center can be found here.

Yesterday afternoon, the Greater Houston Partnership and Opportunity Houston unveiled the new image and brand for Houston – “Houston – A City with No Limits” to a large group of Houston city ambassadors at NRG Stadium.

The task force included numerous prominent business and civic leaders including our own Karen Love. Led by Jamey Rootes, President of the Houston Texans, they worked with a market research and branding company to gauge Houston’s perception vs. reality, not only in our city, but across the country. The result is a new brand, image and campaign which will be used to promote Houston as a thriving, living, vital city in the global economy, with infinite possibilities not only to work but to live and play.

Over the next few months “Houston – The City with No Limits”, will expand beyond the Houston to showcase our great city to the nation. Here are some tweets from yesterday’s event. You can find out more about it at www.thecitywithnolimits.com/

Karen: This is PKF Texas: The Entrepreneur’s Playbook® and I’m Karen Love. I’m the host and co-founder. Today I’m here with Annabella Green, the Director of Human Capital and Firm Administration of the accounting firm of PKF Texas. Welcome to the Playbook Annabella.

Annabella: Thank you Karen. Thank you for having me.

Karen: Houston economy: hot. How in the world do you deal with recruiting for your firm?

Annabella: It’s true Karen, the economy is hot and it is great. It is great for all of us. However it does present a challenge when recruiting. We have spent a lot of time and resources at universities where we have been successful in the past, in particular the University of Houston, Texas A&M, and Baylor University.

Karen: Baylor University, yes fantastic.

Annabella: Absolutely. We have gotten great students from those universities.

Karen: Wonderful. So how do you differentiate the firm with those college students?

Annabella: Well we’ve spent a lot of time with the students. We are finding out what they want. And what they want is and what’s important to them is they want to work for an employer that will give them training – that they will continue to grow their career. They know that we have a culture of lifelong learning. And so we give them meaningful experiences at work. And so they can continue to grow their career.

Karen: Well that makes a lot of sense to me. Thank you for sharing that with us.

Annabella: Thank you, Karen.

Karen: Brilliant – good job. I’d love to have you back to talk a little bit more about that because that’s intriguing.

Annabella: Absolutely.

Karen: Thank you. This has been another Thought Leader production brought to you by PKF Texas: The Entrepreneur’s Playbook®. Tune in next week for another chapter.

In honor of the coming New Year, the Cubesters surveyed professionals over the causes of career apathy and solutions to make your old job feel new again. Look for more blog posts in the coming weeks and for the Cubester Chat article appearing in the January 2014 edition of the Leading Edge magazine.

“Look for other things outside of your professional life, and make sure that your life outside of work is in good shape. It’s hard to excel professionally if you can’t get your personal life out of your head.” – Anonymous