Russ: This is the PKF Texas Entrepreneur’s Playbook. I’m Russ Capper. This week’s guest host, and I’m coming to you from the Gulf Coast Regional Family Forum. I’m very pleased to have as my guest, Jason Ballard, co-founder and President of TreeHouse. Jason, welcome to the show.
Jason: Happy to be here.
Russ: Tell us about TreeHouse.
Jason: TreeHouse is a home upgrade company focused on helping homeowners make their homes better; whether it comes to design, the way the home looks and feels, or performance, the way it uses energy and creates comfort or the outdoor landscape. The real underlying mission of the company is around health and sustainability, both for people and the natural world.
Russ: How old is the company?
Jason: Seven years old.
Russ: So, if you look at that, you know, landscaping outside, or making the home sustainable, or energy, how would you divide those up as far as how much business you do in those categories?
Jason: It tends to be really evenly split across the company. We tend to do about half of our business around design. So, kitchen remodels, helping expecting parents repaint a nursery, these kinds of things. Then, about half of our business is performance related. So, whether it’s like, I’m a card carrying member of the Sierra Club and I want to put solar energy on my house, or my energy bills are killing me and I want to put solar energy on my house, or I just want to make and investment in my home and so I’m going to do some insulation and some smart home stuff. The business tends to be really diversified in that way, kind of half and half.