Jen: This is the PKF Texas Entrepreneur’s Playbook. I’m Jen Lemanski, and I’m coming to you from the Gulf Coast Regional Family Forum. With me today is Russ Capper, Executive Director of Houston Exponential. Russ, welcome to the guest side of the Playbook.

Russ: Well, it’s great to be here.

Jen: For our viewers who aren’t quite familiar with Houston Exponential, can you share a little bit about what that is?

Russ: I’d love to. Houston Exponential is a non-profit initiative put together by the Greater Houston Partnership and, really, the Mayor and the City Council. They both seemed to come together simultaneously and felt like, “My goodness, we have to do something that really champions our innovators and accelerates the growth of our innovation ecosystem,” meaning, trying to make Houston more fertile for development of digital technology startups.

Jen: What kind of projects do you guys have to help drive that digital innovation?


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Next week, the Rice Business Plan Competition will host its 19th competition on April 4 – 6, 2019. PKF Texas is proud to be supporters once again, as well as the official accountants for the 10th year.

The Rice Business Plan Competition is the world’s richest and largest graduate-level student startup competition. It is hosted

The Greater Houston Partnership’s next Houston Young Professionals and Entrepreneurs (HYPE) event, “Explore Your Passion,” is coming up on February 20, 2019.

The event, sponsored by PKF Texas, is designed PechaKucha style where young professionals can meet, talk and interact with various not-for-profit and volunteer organizations. Young professionals will have the opportunity to network and

We are excited to announce we have a new Director joining our firm. His name is Matthew Goldston, CPA, CM&AA, CVA, and he is joining our Entrepreneurial Advisory Services team.

Matthew’s experience as a CFO includes leading multiple companies through transactions from mergers and acquisitions to integrations, spin-offs and successful exits. Additionally, he has extensive

Jen:  This is the PKF Texas Entrepreneur’s Playbook.  I’m Jen Lemanski, this week’s host, and I’m here today with Danielle Supkis Cheek, a director on our Entrepreneurial Advisory Services Team.  Welcome back to the Playbook, Danielle.

Danielle:  Thank you.

Jen:  So our Entrepreneurial Advisory Services Team tends to work with startups quite a bit, and I know you’ve got a lot of – your background is in the startup space – what’s your advice for them to get their accounting started off [on] the right foot for bankers, financials, all that kind of stuff?

Danielle:  That’s a big area.

Jen:  It is.

Danielle:  For either pre-revenues or startup companies and those with not a lot of operation experience, it can be a really overwhelming task in the first place.  Usually you need to start with some kind of model, because you don’t actually have any revenues or any transactions to actually account for, and then it all the way moves to once they start having transactions and the accounting.  So in the more pre-idea stage on that modeling aspect my biggest piece of advice is really to think through every single step of your day, and make sure every single step of that day – once you’re in your future operations – is accounted for somehow in your model.  So if you’re showing up to an office, there should be rent on your books somewhere or in your model.


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Karen: This is PKF Texas Entrepreneur’s Playbook, I’m Karen Love, the host and Co-founder. So today I’m here with Frank Landreneau, one of our International Tax Directors and I’d like to welcome Frank back to the Playbook.

Frank: It’s wonderful to be here, thank you Karen.

Karen: Thank you. Well I’m very intrigued by

Starting a new business is an exciting time. But before you even open the doors, you generally have to spend a lot of money. You may have to train workers and pay for rent, utilities, marketing and more.

Entrepreneurs are often unaware that many expenses incurred by start-ups can’t be deducted right away.

How expenses