Jen: This is The PKF Texas – Entrepreneur’s Playbook®. I’m Jen Lemanski, and I’m back again with Nicole Riley, an Audit Director and one of the faces of the PKF Texas not-for-profit team. Nicole, welcome back to the playbook.
Nicole: Hi, good morning.
Jen: Data analytics. You hear that a lot. What are they and how do they impact a not-for-profit organization?