We are excited to announce the official launch of a new video series, featuring the many faces of PKF Texas – Desk Buddies.

What is Desk Buddies about? The basic premise: we paired team members together from each department who sit and work together, and we tested how well they know each other. This first episode stars Bryant, Ali, Celise, Diana, Khoa and Brittain.

How did they do? Check out the video to find out and enjoy the fun, the laughs and the friendships created at PKF Texas!

Stay tuned for more episodes to come!

Jen: This is the PKF Texas Entrepreneur’s Playbook, I’m Jen Lemanski, this week’s guest host and today we’re telling the stories of what PKF Texas means to our people. Emily Smikal is a tax manager here and she’s gonna share her story with us. Emily, welcome to The Playbook.

Emily: Thanks for having me Jen.

Jen: You know, recruits have told us that our people are really our greatest strength and it allows them to get to know PKF Texas, and kind of prove that we are who we say we are. So you know with that, how did you get to PKF Texas?

Emily: Well I was recruited directly off campus, I came in through the internship program here my last summer before I graduated and then was offered a full-time job so came back in the fall of ’09 and have come up the ranks ever since.

Jen: So what’s your role with PKF Texas?

Emily: I’m a manager in the tax department.

Jen: Okay, cool, now what made you choose PKF Texas?

Emily: I think a lot of things but one of the big ones is I connected with the people but you’ll hear that a lot and then I was excited about the variety of work that I would get here. I think most importantly was really just that I felt I could really contribute and make a difference. PKF uses its people really well to do a lot of different trainings and recruiting and I knew I could contribute in that area.

Jen: And have you done any of those special kind of things?

Emily: Yes, I’m very involved in training and recruiting and a lot of things we call task forces here to make decisions.

Jen: Oh cool, cool, now so what advice would you give a recruit going through the recruiting process?

Emily: You know I think you should look for a place that you want to have a career and not just a job, you know look for things that will fit for you and not just follow the trends of everyone else and you know you might not be the happiest person on earth every day at work but you want to have joy in doing it. So I think look for those things.

Jen: Perfect, perfect, well thanks so much for being here today, we really appreciate it.

Emily: Thanks for having me.

Russ: This is the PKF Texas Entrepreneur’s Playbook. I’m Russ Capper, this week’s guest host, and I’m here with Denise Patrick, managing director of Energy Markets Access and lead researcher of the Profit and Peril Report. Welcome to the Playbook, Denise. Continue Reading Denise Patrick of Energy Markets Access Discusses Approaching International Business

Karen: This is PKF Texas Entrepreneur’s Playbook and I’m Karen Love; I’m the Host and Founder. I’m here with Bethany Andell, President of Savage Brands; welcome to the Playbook Bethany.

Bethany: Thanks for having me Karen.

Karen: I tell you, I am excited because I understand you have written a new book about ideology and methodology called Savage Thinking; now that’s not the name of the book is it?

Bethany: No, the name of the book is Get Your Head Out of Your Bottom Line and Build Your Brand on Purpose.

Karen: I love that. You’re talking to an accounting firm, we love that.

Bethany: We have to get attention. We’re a marketing firm right, so get some attention.

Karen: Exactly, exactly. Fantastic and so what I’m wondering is why is the time now a great time to do a book like that? It’s a fabulous idea.

Bethany: Thank you. In business circles we’re hearing a lot these days around companies leading with purpose, so when they say purpose what they mean is what’s the real value you bring in to the world? It’s no longer about just profit, growth, shareholder value but where do you uniquely sit in the world. And what happened and when we were studying it is it’s a very compelling thing to do, but the poster children for leading with purpose are companies like Southwest Airlines, Apple, Container Store, Whole Foods – and all great companies, but they all started with purpose. And so we’re sitting here saying how do we take an already great company that’s maybe traditionally used regular business profit first and transform it into a company that’s led with purpose.

Karen: With some new ideas, so it’s a culture change.

Bethany: It is and so we really had to figure out the methodology for not just how you connect with a purpose, but then how do you guide leaders into transforming the company culturally, like you said, be led with purpose.

Karen: Well I’m going to hold the book up now, Get Your Head Out of Your Bottom Line and Build Your Brand on Purpose. So I want to thank you for sharing this with us, I’ll let you hold this. This has been another Thought Leader Production brought to you by PKF Texas Entrepreneur’s Playbook.

Jen: This is the PKF Texas Entrepreneur’s Playbook. I’m Jen Lemanski, this week’s guest host, and today we’re telling the stories of what PKF Texas means to our people. Alicia Welshimer is a tax Senior here at PKF Texas; Alicia, welcome to the Playbook.

Alicia: Good to be here Jen.

Jen: So Alicia, how did you get here?

Alicia: Well I interned with PKF in the spring of 2011 after being recruited on campus at Baylor. Then after the internship I finished my Masters and came back full time the next summer in 2012; been here since then.

Jen: That’s awesome. Now what made you choose PKF Texas?

Alicia: Well a couple of things; the first one was the people. When I came to the office visit everyone was so warm and everyone was laughing and talking to each other even though it was, you know, tax and audit. And so it was really exciting and really welcoming and really felt like a place that I wanted to be. The other thing was the flexibility; I was planning my wedding the semester of my internship which of course had a bunch of different appointments during the day, but I was able to leave and go to those appointments even as an intern, so that was pretty nice and I really appreciated that.

Jen: That’s awesome. Now you came here as an intern, what advice would you give to candidates that are going through the recruiting process like you did?

Alicia: I would say to trust your instincts; firms are going to be different all across the board and all the people are different so I know sometimes you can get pressure from your friends or your family or depending on where a lot of people are going in school. And I would just say find a place that fits for you and a place that you feel comfortable because you’re going to be the one working that job, not anyone else.

Jen: Perfect, thanks so much for being here, we really appreciate it.

Alicia: Thanks, it was good to be here.

Karen: This is the PKF Texas, The Entrepreneurs Playbook, and I’m Karen Love. I’m the co-host and founder here, and today we have Laura Nelson, a project manager with a company called Content Active, and we’d like to welcome Laura to the playbook. Hi, Laura.

Laura: Thank you, Karen. Hi, I’m so glad to be here.

Karen: Thank you for joining us. And what I wanted to talk to you about is because I’ve been seeing all of your blogging and things you’ve been doing with your photos. And I know that you’re a photographer and have always been blogging previously when you were in school. So tell us how that transition has happened between what you were doing in photography, how you’re using that in Content Active with being a project manager.

Laura: Yeah, absolutely. Well, about a year ago, I was working I guess you could say full time as a freelance photographer and as a blogger. And an opportunity came up for me to be a project manager at Content Active, which is the leading web design and development company in Houston, Texas.

Karen: Of course.

Laura: Of course. And it was obviously a job that I couldn’t turn down, but there were many concerns, I think, within my immediate friends and family that what was I going to do. You know, I’m an artist. Was I just going to wither away and die if I was working in project management for 40 hours a week? And I was the one who really championed the idea. I really wanted to do it, and I felt very strongly about putting my skills to use in project management, and making them a valuable asset to my company. And that’s certainly been what’s happened since I joined Content Active. We now offer custom photography and website content creation to our clients.

Karen: Using _____.

Laura: And yeah, I mean it’s really just been amazing. I enjoy every aspect of my job, and that’s one of my favorite ones.

Karen: Well, I love it. I know they love your energy and enthusiasm. We have some synergy going there because we also are in the process of changing our blog into a new blog called The CPA Desk. And I know that you’ve changed from your previous one to the –

Laura: I have. Now I blog for TheLightFiles.com, which is my new web platform. I was blogging about yoga in Boston when I was living in Boston and expanded a little bit on that. So if you want to check out what I’m writing now, you can check out TheLightFiles.com.

Karen: Fantastic. Well thank you. And I hope you’ll come back and talk a little bit more about that later.

Laura: Of course. Thanks, Karen.

Karen: This has been another thought leader production brought to you by PKF Texas Entrepreneurs Playbook. Tune in next week for another chapter.

Karen: This is PKF Texas, Entrepreneur’s Playbook, and I’m Karen Love, director of Practice Growth. I’m here today with Kenneth Guidry, the President of PKF Texas. Welcome back to the Playbook, Kenneth.

Kenneth: Thank you, Karen.

Karen: Now today, I’d like to talk to you about with the fierce competition in the marketplace, what role do you feel like the president of the accounting firm would play as far as retaining clients, customer satisfaction, and that whole realm of accomplishing retaining a client?

Kenneth: I’d like to think that I play a critical factor, and one of the most important roles, I think, starts with recruiting great people to serve our clients. We find that having people that are engaged and motivated and pleased with the work environment that we provide and the work that they do go a long way toward keeping clients satisfied, keeping them motivated, and retained for our services. I think it has to do with the culture of lifelong learning that we’ve created in the firm, and that’s an investment that we make to make sure that our people have the necessary skills and tools to serve clients effectively.

Karen: Fantastic. Well, I know that lifelong learning and culture is critical to attraction and retention of clients, so both the internal and the external kind, so thank you for sharing that thought with us, and maybe you’ll come back and expand on that again in the future.

Kenneth: I’d be happy to.

Karen: Thank you. This has been a Thought Leader production brought to you by the PKF Texas Entrepreneur’s Playbook. So tune in next week for another chapter. Thank you for joining us.

Note: Running weekly in FromGregsHead.com, PKF Texas – Entrepreneur’s Playbook® is a continuing series of tips brought to you by Greg Price. These run Sunday evenings during the BusinessMakers Radio Show on KPRC 950AM.

Greg: This is PKF Texas and another chapter of The Entrepreneur’s Playbook. I’m Greg Price, Director of Consulting Solutions, and I’m here again with Scott Soles, a director in our energy practice at PKF Texas. Scott, welcome back to the Playbook.

Scott: Greg, thank you. Good to be here.

Greg: So, Scott, energy is your business. Is there anything unique about that industry?

Scott: Absolutely.

Greg: Give me an example about that.

Scott: Well, the industry has a very interesting culture. You know, it’s a culture where most of the people that are in the industry have been around it a while; a lot of leadership comes from driving mud trucks and having been on the rigs. And so over time they’ve really developed kind of character of their own and a tremendous camaraderie.

Greg: Is it still that way today?

Scott: It is that way today. You know, there’s been some advancements and some changes in things. For example, there’s a lot of women in the workforce now, a lot more than there used to be.

Greg: Anything else that might be a unique or a-ha moment that maybe the public doesn’t know that much about?

Scott: Yeah. You know, one of the things that I’ve always felt the public didn’t fully appreciate was the amount of focus on safety. And just when you thought there was enough safety years ago, it just continues to grow. The companies all have tremendous amount of focus on social responsibility, including safety and environmental. Every meeting, substantial group meetings start with safety moments at these companies.

Greg: Scott, thanks for sharing that insight with us today. Will you come back and join us again?

Scott: Love to. Thank you very much.

Greg: Okay, great. We’ll have you back again on the Playbook.

Scott: Okay, Greg.

Greg: This has been another Thought Leader production, brought to you by PKF Texas, The Entrepreneur’s Playbook. Tune in next week for another chapter. And remember, if you’re doing business in the energy industry give PKF Texas a call.