Yesterday afternoon, the Greater Houston Partnership and Opportunity Houston unveiled the new image and brand for Houston – “Houston – A City with No Limits” to a large group of Houston city ambassadors at NRG Stadium.
The task force included numerous prominent business and civic leaders including our own Karen Love. Led by Jamey Rootes, President of the Houston Texans, they worked with a market research and branding company to gauge Houston’s perception vs. reality, not only in our city, but across the country. The result is a new brand, image and campaign which will be used to promote Houston as a thriving, living, vital city in the global economy, with infinite possibilities not only to work but to live and play.
Over the next few months “Houston – The City with No Limits”, will expand beyond the Houston to showcase our great city to the nation. Here are some tweets from yesterday’s event. You can find out more about it at www.thecitywithnolimits.com/