Advertising and Marketing can be Tax Deductible Mar 10, 2023Under tax law, businesses can generally deduct advertising and marketing expenses that... read more
How We Developed a New Market Strategy from Our Rebrand Nov 18, 2022As mentioned in the last article, performing periodic brand check-ins is essential to... read more
Why a Company Should Invest in a Brand Refresh Nov 7, 2022What do annual well visits, dental cleanings and car tune-ups have in common? All act as... read more
3 Ways to Successfully Engage with Gen Z Jul 20, 2022A new generation is spearheading social movements, volunteering for causes and making... read more
How to Benefit from Cause Marketing Aug 12, 2021Starbucks, Nike, Pepsi, Uber and scores of other major companies regularly use cause... read more
Working with Social Media Influencers for Your NFP Feb 24, 2021With the competition for donation dollars fierce right now, many not-for-profits are... read more
How to Promote Your Not-for-Profit in 2021 Jan 13, 2021Many not-for-profits have been too busy trying to stay afloat to put a lot of resources... read more
Let’s Revisit Your Not-For-Profit’s Social Media Policy Aug 1, 2018Perhaps you wrote a social media policy several years ago when your not-for-profit set... read more
