There was a full house for our first employee benefit plan seminar of the year, “Engaging and Communicating with Your Employees,” on Thursday, February 6, 2020, featuring speaker, Monirah Bacnik, founder and CEO of brand28. Employee engagement is a universal topic companies and organizations want to address and improve, and Bacnik delivered an energetic and colorful presentation.

Bacnik focused on introducing and providing examples of effective communication strategies to engage a multi-generational workforce. She also provided an interactive workbook for attendees to follow along with her presentation, where they can fill in their personal thoughts and goals for employee engagement.


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Russ: This is the PKF Texas Entrepreneur’s Playbook. I’m Russ Capper, this week’s guest host, and I’m here with Kristin Ryan, Audit Senior Manager and one of the faces of the PKF Texas employee benefit plan team. Kristin, welcome back to the Playbook.

Kristin: Thank you, Russ. Glad to be here.

Russ: I understand you’re here to tell us about a cool upcoming event.

Kristin: I am. We’re excited to have Monirah Bacnik, founder and CEO of brand28. She’s going to be here on February 6th at our office. We’ve invited clients and prospects to the event, and she’s going to be talking about employee engagement and communication strategies.

Russ: Communication strategies in this era is a little unique; you know, you’re dealing with this multi-generational workforce. It’s probably a challenge, isn’t it?


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Following our July 16th employee benefit plan seminar, PKF Texas hosted “Employee Health & Wellness: Using Data Analytics to Improve Employee Engagement, Productivity and Reduce Costs.” Audit Senior Manager, Kristin Ryan, CPA, moderated the panel, which included:

  • Rabih Suki, Founder, CEO and CSO, DHS Group, and
  • Lara Bunn, National Population Health Management Operations Leader, USI


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Karen: This is the PKF Texas Entrepreneur’s Playbook; I’m Karen Love, Host and Co-founder. I’m here with Bethany Andell, President of Savage Brands. Welcome to the Playbook again.

Bethany: Thank you Karen.

Karen: Well we had you here the first time to talk about the book Get Your Head Out of Your Bottom Line;