Is your not-for-profit making the most of its email list? If you send every item to individual donors, corporate supporters, volunteers and the media — regardless of their interests or investment in your organization — you probably aren’t. Email segmentation can help you communicate with everyone more efficiently and effectively.
Keep Them Tuned In
There are many reasons to think about sending particular emails to only specific slices of your email list. For starters, too many irrelevant emails from your not-for-profit will cause some recipients to tune out or unsubscribe.