Karen: This is PKF Texas Entrepreneur’s Playbook, I’m Karen Love, Host and co-founder and today I’m with Andy Ray, a Principle in our Entrepreneur Advisory Services team. Welcome back to the Playbook Andy.

Andy: Thank you.

Karen: I’m so glad that you’re here because I hear a lot – you talk about impact but not only impact, radical impact.

Andy: That’s right.

Karen: What is that?

Andy: Radical impact is creating sustainable results that matter to a business and that is primarily accomplished in mid-market companies through middle managers. It’s a great time to be a middle manager in mid-markets because the field is wide open for impact creation, especially radical impact creation.

Karen: Wow, now I’m impressed. What I want to know is how do you help middle managers create that radical impact?

Andy: Well the first thing you have to do is you have to help them create time because they’re so busy working in their business that they don’t have a lot of time to work on their business.

Karen: I can use that time.

Andy: So you’ve got to be really cognizant of the time that you’re working on radical impact. And the main two things – the main two skills that they need to learn and that we help them develop is developing good strategic tools so that you decide what to work on; that’s where all the impact’s going to come from in that decision right there. And then the second piece is execution skills; how you actually deliver that result that matters and sustain it because without sustainability it’s not radical impact.

Karen: Well that’s impressive and I’m ready to execute right now. So thank you for being with us and explaining it and I look forward to having you back.

Andy: Thank you.

Karen: This has been another thought leader production brought to you by PKF Texas Entrepreneur’s Playbook so tune in next week for another chapter.