Yesterday afternoon, the Greater Houston Partnership and Opportunity Houston unveiled the new image and brand for Houston – “Houston – A City with No Limits” to a large group of Houston city ambassadors at NRG Stadium.

The task force included numerous prominent business and civic leaders including our own Karen Love. Led by Jamey Rootes, President of the Houston Texans, they worked with a market research and branding company to gauge Houston’s perception vs. reality, not only in our city, but across the country. The result is a new brand, image and campaign which will be used to promote Houston as a thriving, living, vital city in the global economy, with infinite possibilities not only to work but to live and play.

Over the next few months “Houston – The City with No Limits”, will expand beyond the Houston to showcase our great city to the nation. Here are some tweets from yesterday’s event. You can find out more about it at

At PKF Texas, one of our taglines is “PKF – People the Key to our Future.” With this in mind, we’re pleased to announce Ryan Istre, CPA, Samir Jabiyev, CPA and Chris Hatten, CPA have been promoted to Audit Director.

“I am pleased to welcome Ryan, Samir, and Chris into the firm’s Director group,” said Sonia Freeman, CPA, Audit Director and Practice Leader. “They each have a particular set of skills that strengthens our Director group as a whole.”

Istre specializes in audit services to domestic and international businesses in the areas of real estate, manufacturing and energy services for the public and private sectors. His SEC compliance and reporting includes IPO registrations, annual and quarterly compliance filings and special Regulation S-X audits and Sarbanes-Oxley compliance.

Jabiyev’s experience includes audit, review and compilation services for publicly-owned, private equity backed and privately-held businesses. His areas of concentration include manufacturing and distribution, energy services, technology, trading and gaming. He also has experience with SEC reporting matters, debt and equity transactions, and mergers and acquisition due diligence.

Hatten works with public and private businesses, including internet based service companies, hospitality, manufacturing, technology, oilfield service and midstream energy companies. He provides audit and financial reporting services to clients with international operations including U.S. and foreign-owned entities with multiple subsidiaries and locations.

“Ryan, Samir and Chris are all significant contributors to the success we have enjoyed at PKF Texas,” said Kenneth Guidry, CPA, President. “We are proud of their accomplishments with PKF Texas and congratulate them on their promotions.”

Istre has been with the firm since 2000 and Jabiyev and Hatten joined in 2002 and 2006 respectively.

A couple years ago I wrote an entry for the blog, detailing “How Twitter Saved Christmas.” In the entry, I recounted my story about UPS and Amazon were able to get my packages to me on-time for Christmas when they encountered delays.

This year, however, the system failed. UPS did not get my packages to me at my sister’s house in Mississippi on time, or on time for thousands of customers. My tweets weren’t responded to by anyone and I was given the run-around anytime I called. The packages arrived the day after I headed back to Texas.

Business owners should be very careful about who they trust fulfillment of their customer service to. The President of our firm has a phrase we like very much: “*Anything* we do is *everything* we do” and it couldn’t be more true.

Take, for instance, the delivery carrier you choose to use and guarantee a delivery day. “Guarantee” isn’t a very flexible word – you’ve staked your reputation on it. As much as a business like Amazon, or even smaller online retailers, struggle for share against a showcase space, it all becomes nil with blown delivery windows and poor answers.

Brands like that Mattress Mack built on fulfilling on his brand promise *no matter what* gain against those who won’t or can’t. Hire right, from your people to your vendors. It matters.

Amazon made it right for me with a credit to my account and followed up well. It was money out of their pocket for choosing the wrong vendor. But as you know a business can shine just as much for their recovery as for a flawless track record. Since this happened, I’ve heard, but can’t confirm, they’ve now switched to FedEx.

You’re busy, maybe overwhelmingly so, and always on the lookout for wise counsel, advisors who have a vested interest in helping you meet your business goals. You deserve a firm who will bring you proactive solutions.

In our most recent Client Service Survey, we heard you say you value resources, education on issues and connections that will help you solve your business problems.


It boils down to us answering your central question: “Can you be a valued advisor to me, and how will you deliver on that promise?”

Who we are

We are accountants and advisors with a very particular set of skills. It has been said so often, it reminded us of a scene from Taken, starring Liam Neeson. So for a little fun, we made a video with our own take on it.


We’re scalable, capable and available for you. To the $50 million tech company, we’re the strategic tax advisor; to the venture-funded start-up, we’re the outsourced controller and to the global public company, we’re the  specialized or the alternative service provider.

What it looks like to deliver on this promise
We know you need information when you need it and don’t want to wait.

In Person

This is a relationship business. We want to know you and know your business. Contact us at 713-860-1400.

On our new, responsive website you’ll find case scenarios, videos, tax guides and a host of other content to help you with your pressing business problems.

A Thought Leader Production from PKF Texas. Our team of tax, international, entrepreneurial advisors, young pros and marketers blog about what’s happening now.

We believe thought leadership is a promise to our clients. Furthermore, Ask Anyone.

At PKF Texas, we like to have fun! We recently shot a video parody of the “Particular Set of Skills” scene from the movie Taken.

What is our “particular set of skills?” We create a simple ends from complex means – or as we call it – Simplexity.

Entrepreneurially-minded executives  have complex and sophisticated needs. Simplexity services are designed for publicly traded or privately held companies who need a specialized bench of talent on certain projects, or in instances where the current CPA firm has been conflicted out. These can include – employee benefit plan audits, transfer pricing, due diligence, outsourced CFO/Controller or data analytics/modelling.

We’re proud of the intellectual capital our team members bring to clients and think this is a fun way to showcase one of our differentiators.


Driving to lunch today to celebrate Houston Restaurant Weeks at Smith & Wollensky, our Practice Growth team took a shortcut through the neighborhood and ended up right behind a Google Street View car! We’re not sure what the odds are of spotting one of these, but we followed it the last half mile and maybe you’ll see my red Acura in a coming update down Drexel Drive.

If you haven’t been out yet to celebrate Houston Restaurant Weeks, or haven’t heard about it, it’s the for-charity Houston dining event where more than 170 restaurants prepare a prix fixe menu for lunch, dinner and sometimes even brunch and give a portion of proceeds to the Houston Food Bank. Established by Cleverly Stone in 2003, the website received the donation of a pro-bono new web presence done by local web developer and friend of firm ContentActive in 2012, which undoubtedly helped in raising a record $1.22MM, which provided 3.66 million meals to feed Houston’s hungry! You can dine anytime from now through September 2nd at some of the best restaurants in the city.

So how do we top a day like this? Should we add to our Marketers IRL bucket list getting spotted by the Google Street View Snowmobile or Trike? Maybe we can send a PKF Texan on their next vacation with the Street View backpack, called the Trekker? Or maybe we’ll just invite the Google Street View Trolley to visit PKF Texas and literally put us right on the map.

You may have noticed we’ve drawn a crowd and have rearranged the furniture. The CPA Desk is a new space for us to share, inform and otherwise prove we’re your trusted advisor.

The world is noisy. We believe in using technology as a tool to spur conversation in real life.
We believe outstanding execution is a result of solid teamwork.
We believe thought leadership is a promise to our clients.

This re-envisioning of our blog represents our co-working space in which we offer you access to our thought leaders through the CPA Desk Stations:

  • Tax Desk — Our tax team keeps you informed on topics and regulations to help you plan and make decisions in your business.
  • International Desk — Keeping with the international flavor of Houston, our deep bench of international talent has carved out a spot for you to get updates critical to your global business strategies.
  • Route to Profits® — Business owners like hands-on tools to help improve their business. This station gives insights and best practices to use when all you need is a little direction.
  • PKF Texas – The Entrepreneur’s Playbook® — This is still the go-to place to get our ever popular weekly video update. Keep an eye out for new hosts and guests.
  • Cubesters® — You’ll hear our Cubesters®, the young talent of our firm, share perspectives on everything from mentoring to how their passions help them to be better accountants.

Poke around, feel free to ask questions, subscribe so you don’t miss future updates and let us know what you think! —, 713-860-1400, @cpadesk