The CPA Desk

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Category Archives: Marketers IRL

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Let’s Revisit Your Not-For-Profit’s Social Media Policy

Perhaps you wrote a social media policy several years ago when your not-for-profit set up a Facebook page. Since then, not only has your not-for-profit likely changed, but new social media platforms have emerged. At the very least, the sites you use have probably revised their terms of service. That’s why it’s time to revisit… Continue Reading

Tips for Fostering Beneficial PR for Your Nonprofit

For most nonprofit organizations, there’s no such thing as too much good publicity. If you’re struggling to get enough attention from media outlets, follow these tips: 1. Seize the day. Raise your nonprofit’s profile by putting out news releases regularly rather than just occasionally. A variety of events, such as the addition of a key… Continue Reading

Greater Houston Women’s Chamber of Commerce Leadership Luncheon

Our Director of Practice Growth, Karen Love and the Founder and CEO of ContentActive, Leisa Holland-Nelson, will be speaking at the Greater Houston Women’s Chamber of Commerce Woodlands and North Houston Leadership Luncheon on Wednesday, July 20. In their presentation entitled The Friendship Factor: Building Your Network, they will be discussing best practices, sharing valuable networking… Continue Reading

Spring 2015 Leading Edge Magazine Now Available

The newest ideas, insights and perspectives you’ve come to rely on for your business are ready to be accessed any time, anywhere at If you have topics you would like us to cover, please connect with us. As always, we enjoy receiving comments and feedback from our clients and the friends for our firm…. Continue Reading

Rafael Carsalade, CPA, Alison Muecke, CPA and Jim Streets, CPA Join PKF Texas Shareholder Ranks

We are pleased to announce Directors Rafael Carsalade, CPA, Alison Muecke, CPA and Jim Streets, CPA have been named shareholders in the firm, practicing in the tax services group. “Rafael, Alison, and Jim have contributed greatly to the growth of our firm. My fellow shareholders and I at PKF Texas are extremely pleased to welcome… Continue Reading

A Holiday Poem From PKF Texas

At our Holiday Cheer celebration yesterday, our Director of Entrepreneurial Advisory Services, Byron Hebert recited a poem he wrote for the season. We’d like to share this with you. Happy Holidays from PKF Texas! ‘Twas the week before Christmas and all through PKF Not one single prospect was allowed to rest I, in my suit… Continue Reading

Design Experience and the Role of a Chief Experience Officer

Jen: This is the PKF Texas: Entrepreneur’s Playbook. I’m Jen Lemanski, this week’s guest host, and I’m here with Kelsey Ruger, the Chief Experience Officer at CogMine. He’s also the President of the Houston Interactive Marketing Association. Kelsey, welcome to the Playbook. Kelsey: Thanks, Jen. Thanks for having me. Jen: Now, Chief Experience Officer. That… Continue Reading

Houston – The City With No Limits

Yesterday afternoon, the Greater Houston Partnership and Opportunity Houston unveiled the new image and brand for Houston – “Houston – A City with No Limits” to a large group of Houston city ambassadors at NRG Stadium. The task force included numerous prominent business and civic leaders including our own Karen Love. Led by Jamey Rootes,… Continue Reading

New Additions to PKF Texas Director Group – Ryan Istre, Samir Jabiyev and Chris Hatten

At PKF Texas, one of our taglines is “PKF – People the Key to our Future.” With this in mind, we’re pleased to announce Ryan Istre, CPA, Samir Jabiyev, CPA and Chris Hatten, CPA have been promoted to Audit Director. “I am pleased to welcome Ryan, Samir, and Chris into the firm’s Director group,” said… Continue Reading

When Social Media Doesn’t Save Christmas

A couple years ago I wrote an entry for the blog, detailing “How Twitter Saved Christmas.” In the entry, I recounted my story about UPS and Amazon were able to get my packages to me on-time for Christmas when they encountered delays. This year, however, the system failed. UPS did not get my packages to… Continue Reading

Welcome to The CPA Desk!

You may have noticed we’ve drawn a crowd and have rearranged the furniture. The CPA Desk is a new space for us to share, inform and otherwise prove we’re your trusted advisor. The world is noisy. We believe in using technology as a tool to spur conversation in real life. We believe outstanding execution is… Continue Reading