The CPA Desk

A Thought Leader Production by PKFTexas

Tag Archives: social media

Expand Your Not-for-Profit’s Reach with Social Listening

Many not-for-profits are adopting a marketing tactic called “social listening” that for-profit companies have used successfully in the past. Social listening costs relatively little and can give you valuable insight into issues that resonate with your supporters. This allows you to better tailor your communications. Identify and engage Social listening starts with monitoring social media… Continue Reading

Preparing For International Expansion With Crisis Management

Russ: This is the PKF Texas Entrepreneur’s Playbook. I’m Russ Capper, this week’s guest host, and I’m here once again with Chris Jones, Vice President at Pierpont Communications and head of their Energy in Crisis practices. Pierpont also plays a key role in the Profit and Peril Report. Chris, welcome back to the Playbook once… Continue Reading